Don’t use a name that is already in use
by another company providing the same service
as you. Any large house cleaning or maid service
company will have trademarked their name, meaning
that no one else can legally use it. If you choose
a name that is already trademarked, you’ll
most likely get a call sooner or later from the
trademark holder (or their lawyers) demanding
you change your name. Not something you want to
have to spend your time doing. If you get it right
when starting, you can save yourself a lot of
time and trouble later on.
You can do a check on your proposed name on the
internet. Go to the Government Trademark and Patent
and check to see if your proposed name is trademarked.
You should also do a search of the internet to
see if the name you’re thinking of for your
residential cleaning business is already in use
by someone else in your country.
Note that there is a body of law which provides
a common law trademark to business owners who’ve
used a business name for a long time. If that
business operates in only one city (or one state,
or one country) and they don’t have a registered
trademark, you could take a chance and use that
name in another state (or country). However, I
don’t advise this. Rather, try to come up
with a wholly unique name that you can trademark
yourself if and when you decide to do so. (You
can apply for a trademark yourself on the USPTO
web site, or you can hire a lawyer to perform
the process for you.)
In summary, chose your name carefully –
you may want to expand at some point into other
cities or states and if your name conflicts with
others’, you may have problems keeping your
chosen name in all the locations where you wish
to do business.
Be cautious about naming your new business
after yourself. There are many house cleaning
businesses with names such as “Mary’s
Cleaning”. The advantage of a name like
“Mary’s Cleaning” is that it
has a personal feel, and people who like Mary
would be inclined to retain her for her services.
However, although Mary’s Cleaning might
grow and prosper in its initial location, problems
could arise down the road when Mary wants to sell
the business. Unless the new owner’s name
is Mary, that personal touch has been lost!
Note also that you can’t, in general, trademark
a person’s name. You might be able to trademark
Mary’s Cleaning, for example, but it will
probably present difficulties.
(Note one important exception to this rule: Wendy’s
hamburger restaurants, which were named after
the daughter of the founder, who liked to promote
his business personally, even after it had become
a successful nationwide chain!)
||Choose a name that reflects the type of work you
do, if possible. It’s a good idea to include
some words in the title that tell the public what
you do. Think of including one or more of the words:
Cleaning, house-cleaning, residential cleaning,
maid service, etc. Note that having some descriptive
terms in the business name could also help you alter
on when you begin to think about SEO (Search Engine
Optimization), a skill that is becoming more important
day-by-day in today's internet-dominated world.
(See more about SEO below.)
||If you can, choose a name that will be memorable.
Some good names are Maid To Please, Maid For You,
etc. (But note that these names are already in use.)